It is a weakness, I know, but I haven't given too much thought about it... I just like what I am doing, and of course I want to do it better :)
I like a great story
Because this is I think what will capture you more. Like old PC games and movies, not so good with graphics and FX, but with golden plots!
A strong image
Combined with a good story, it creates amazing results.
Because this can make a difference.